Hublot Presents its New WatchTester
Display Case Enables Customers to Test Watches on their Wrist
The display case debuted by Hublot at the front of its stand during Baselworld 2010 was far and away the most remarkable attraction at that fair. It enabled each visitor to see how a watch would look on their wrist, with a choice of models and sizes available.
A revolutionary concept in exhibition display cases, the “WatchTester” is accessible to the general public and allows different watch models, sizes and colors to be tried out.
This showcase was tested over 38,000 times by visitors curious to try a Hublot watch on their wrist and see the effect.
Those who do not know much about Hublot often think that their watches will be too large for their wrists.
Thanks to the “WatchTester”, developed exclusively for Hublot by the artisan metalworker Xavier Dietlin, they can now slide their wrist into the showcase and try out various models, 44mm or 48mm watches, complications, and watches in different colors and materials. Four different sizes are placed inside the showcase to allow a wide range of choice. The visitor is free to adjust the showcase height until it is comfortable, slide their wrist into the space provided (glass tube) and then try on the models on display.
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