New Brand – Borgeaud Septagraph

[Airangel]

Borgeaud Septagraph

Brand Principle

Despite the twists and turns of human history, those of us living in the 21st century still share the basic framework of the seven-day week that has been almost universally accepted since time immemorial. Over the centuries and through various philosophies, these seven days of the week have come to be associated with a particular planet or with the sun or moon.

The numbers seven and eight also carry a wealth of symbolic overtones across the world’s great cultures and religions. Seven stands for completion, supreme power, perfection and sacred rest. For its part, the number eight is widely associated with prosperity, good luck, infinity and continuity.

Through careful observation of the natural cycles of the planets, Indian astronomer-mathematicians, followed by astrologers, have determined eight natural 90-minute divisions of the 12 daytime hours between sunrise and sunset, conventionally considered as stretching from 6 am to 6 pm.

The very first dawn period from 6 am to 7.30 am is not counted in calculating the Rahu Kaal “windows in time” for each day of the week (see the table on the right), meaning seven out of eight are used as strategic periods to fulfil the intuitive human need to put our thoughts in order.

Owners of mechanical timepieces are keenly aware of the all-important power-reserve indication, which reveals the state of energy of a watch or clock, or how long a watch or clock will continue running without being wound. With the Borgeaud Septagraph TM, the evocative curved stylised arrow, emerging from the SP (Strategic Period) capsule, serves as a “time-reserve indicator” that shows the flow of intensely personal time during a full one and half hours when the world keeps turning without the wearer taking any ostensible action.

Running between 3 and 4 o’clock, the “reverse hour-glass”, fills up with a colour that gradually drains away during the 90 minutes of the current “strategic period”. It is carefully synchronised with the dedicated off-set counter and its jumping hand indicating the day of the week and the start of each corresponding period. Exceedingly clever and prestigiously seductive, it proves a supremely useful tool in setting appointments with oneself, obviously with others, and thus in planning a well-balanced weekly schedule.

DIAL
Swiss manufactured 6 pieces multi-level white dial, with gravage, azurage and opalin treatments. Hand-applied Roman and Arabic numerals faceted indexes in gold 18ct and gold 18ct appliques. Hands made beveling and finishing hours and minutes hands.

CASE
46mm Swiss manufactured pink gold 18ct with an elegant and unique construction featuring case-band extension to the lugs. Stylized crown with Borgeaud monogram.

Convex sapphire with anti-reflective treatment and transparent back cover. Water-resistant to 50 meters.

MOVEMENT
Swiss manufactured movement with automatic winding, BRG 11501 caliber with a unique and exclusive complication, Septagraph Pepétuel. 25 jewels, 28’800 vph, 42-hours power reserve.

Finishing with hand-made perlage, chamfered edges, polished treatment and engraved inclined flange. Personalised hand finished rotor.

FUNCTION
Unique seven days complication with non sequential daily 90 minutes counter-mechanism, with double coaxial hand and retrograde disc.

BRACELET
Large alligator scales leather strap; black, brown and blue. Swiss manufactured pink and white gold polished ardillon buckle or gold bracelet.

[Airangel]

[Airangel]

[Bertroo]

25 rubini....28800 a/h...eta 2824??? Però quello ha 38h di riserva di carica...non 42....42 le ha il 2892, ma ha 21 rubini....non 25....

[Airangel]

se questo brand non fosse mai nato.....non ne avremmo sentito la mancanza.....

[fabri5.5]

se questo brand non fosse mai nato.....non ne avremmo sentito la mancanza.....

si,
non aggiunge nulla nemmeno nel lato stilistico.
che indicazioni sono poi quelle che vanno in mezzora??

[Andrea 65]

Il retro non è male, il davanti è piuttosto incasinato...!!!

[Bertroo]

Ad oggi aprire una maison è diventato come aprire una pizzeria......

[Airangel]

sì e forse pure meno rischioso che vendere pizze....

[Bertroo]

probabile!!!

[Teo]

se questo brand non fosse mai nato.....non ne avremmo sentito la mancanza.....

quotone