Non so se quell'accordo abbia mai avuto un seguito
n una vecchia discussione su altri lidi , che sono andato a ripescare ,da un intervista dell'allora CEO Dufour si dava per certa l'adozione di calibri Sellia da parte Zenith.
In particolare sul modello Pilot type 20 ( forse anche sul Port Royal 40 mm , calibro chiamato Zenith 3001)
Magari è rimasto tutto solo nelle intenzioni
Poi c'è questo estratto delle dichiarazioni dell'allora marketing director Juliette North ( siamo a maggio 2014)
" In addition to appealing to a more price-conscious consumer, Zenith believes watches fuelled by Calibre 3000 will draw in consumers less concerned by traditional watchmaking. It means we can talk to customers who may be less aware of the manufacture aspect and care less about it, says Ms North.
Zenith declined to comment on the quantity of movements it has committed to buy, or on how much it is investing in the strategy. Prices for watches with the Calibre 3000 will start from £2,200, some £1,600 less than entry-level Elite models.
expand. Zeniths status as a traditional or purist brand seems likely to change, but it is confident that in doing so it will become a more successful business. It also believes it wont be the last to adopt the strategy.
Unless brands can produce in-house movements at an affordable price that makes commercial sense to the end consumer, they will have to [follow us], says Ms North."
Sembrerebbe che i calibri Zenith Serie 3000 siano dei Sellita
Accordo poi chiuso dal nuovo CEO Aldo Malgada
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