Chronoswiss Opens SoHo Retail Location
NEW YORK --- November 17, 2009 – Leading German watch manufacturer Chronoswiss announces the opening of its first boutique in the United States. Opened on November 9th on West Broadway in trendy New York City SoHo neighborhood, this new retail location adds to the highly exclusive retail network of Chronoswiss in North America.
A wide selection of Chronoswiss timepieces are on display, from the sporty Timemaster series to the limited edition and collector pieces from the Signs of the Times collection and other hard to find models. The store's interior style features brick walls, with natural color wood glass display cases giving the store a very fresh, vibrant and artistic feel aligning with the brands European craftsmanship. Chronoswiss teams up with jewelry designer and goldsmith Kristen Farrell to operate this premier retail location in New York City.
"The timing of the opening, right before the holidays couldn't be better and New York City is the ideal market for holiday shopping," said Hartmut Kraft, President of Chronoswiss North America, "We are very excited about this exceptional partnership with Kristen Farrell that enabled us to open up a Boutique only one year after the brands groundbreaking restructuring in the US market. We are proud of having a particularly selective retail network that emphasizes on the personal relationship with our authorized retail partners. Having our own Manhattan outlet will increase further brand recognition and add to the strong retail position with our nationwide partners."
A grand opening event for the boutique will be held on Wednesday, December 2nd from 7pm – 11pm.
Chronoswiss is a German watch manufacturer based in Munich. The company was founded by watch making legend Gerd R. Lang in 1983 with the mission to bring about the renaissance of the mechanical watch and manufacture timepieces with uncompromising technical and aesthetic value. Chronoswiss prides itself in exclusivity by producing less than 6,000 watches per year. Though a German company, every component of the timepieces is manufactured in Switzerland and then hand-finished and assembled in Germany.
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